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Initial Ideas for Music Video

  • attwelljoshua
  • Nov 29, 2018
  • 2 min read

I had many ideas on what to do for my music video ranging from 'Body' by Loud Luxury to my current choice '1999' by Charli XCX. The thing I liked most about the song was how it had a slight nostalgia about it, with classic song lines from Britney Spears 'Hit me baby one more time' being in the chorus. The music video itself has many intertextual references to 1999, ranging from films, technology, products and other music videos.


For my own video, I want to incorporate references from 1999, but contrast them with present time. I want to represent characters as going through a lot of stress in present time (shown through the lyrics ' Never under pressure, Those days it was so much better') and then contrast to the 1999 era with colour saturation, references and fast shots to make it more pacey and exciting. Some of the references I could use would be Harry Potter, Toy Story 2, Blair Witch, Cameras being introduced, along with other subtle references such as Princes 1999 and also archive footage of the total eclipse and other events to exaggerate the year better.


It will be very performance based, with the use of green screen and colour editing making it more 'music video' looking. In terms of editing, I will cut shots to make quick transitions to help keep the pacing fast. In terms of distinguishing the 2 time periods apart, the present would be fairly desaturated but still colourful to show present technology etc, but I want 1999 to be more colourful as it is the period people want to go to as they remember it as a good time ("Feelin' cool in my youth I'm askin', "Does anyone remember how we did it back then?").

 
 
 

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